What Happened Next?

A Russian comedy internet show that premiered on April 25, 2019, on the YouTube channel Labelcom, featuring comedians Nurlan Saburov, Alexey Shcherbakov, Tambi Masaev, Artur Chaparyan, and Rustam Reptiloid. The show presents an improvisational format where celebrity guests share real-life stories, pausing at a pivotal moment. The comedians then attempt to guess what happened next, often interrupting, joking, and creating humorous situations that place the guest in awkward positions. The program quickly gained popularity due to its unique format, sharp humor, and the charisma of its participants, amassing millions of views on YouTube. In 2020, the show began airing on the TNT4 television channel, expanding its audience. Despite its success, the show faced criticism for its provocative humor and discussion of controversial topics. Nevertheless, "What Happened Next?" remains one of the most popular comedy projects in the Russian internet space, continuing to attract viewers with its unconventional approach to humor and improvisation.